How Much of My Revenue Should I Be Putting Back Into Paid Social?
This is one of the most common questions growing businesses ask. And the honest answer is: it depends. Not on some magic formula. It depends on your margins, your growth goals, your cost to get a customer, and how much your customer is worth to you over time. But there are some clear guidelines that […]
What Does a Paid Social Team Look Like When You’re Ready to Scale?
At the start, one person running all your ads makes sense. The budget is small. The campaigns are simple. One person can manage it all. But the business grows. The budget grows. And suddenly one person is trying to write the ads, design the images, manage the campaigns, read the data, test new ideas, and […]
Should You Run Paid Social on Multiple Platforms or Focus on Just One?
You are running Meta ads. They are working. Someone tells you to try TikTok. Or YouTube. Or LinkedIn. And now you are wondering if you should be doing more. It is a fair question. More platforms sounds like more reach. More reach sounds like more customers. But it does not always work that way. Here […]
Why Does My Cost Per Lead Keep Rising Even Though My Campaigns Haven’t Changed?
You did not touch the ads. You did not change the budget. You did not change the audience. But somehow, your cost per lead keeps rising. And it keeps going up. This is one of the most confusing things in paid social. You feel like you are doing everything right. But the numbers keep getting […]
How to Know When You’ve Outgrown Your Current Paid Social Setup
Something feels off. The ads are still running. Money is still going out. But the results are not growing the way they used to. You keep doing the same things. But the same things are not working as well anymore. This happens to almost every business that grows. The setup that worked at the start […]
What Metrics Should I Actually Be Tracking When Scaling Meta Ad Spend?
The metrics most businesses track when running Meta ads are the ones the platform puts at the top of the dashboard: CTR, ROAS, cost per result, impressions, reach. These are useful numbers. They are not, however, the scaling metrics that tell you whether scaling your spend is making the business stronger or quietly eroding it. […]
How Often Should You Change Your Meta Ad Creative When Scaling?
Most businesses don’t have a meta ad creative refresh strategy. The numbers have already fallen, cost per result has climbed well above its baseline, and the instinct is to diagnose the audience, the budget, or the targeting. The real cause is usually simpler: the same creative has been running too long, the same people have […]
What Does a Full-Funnel Meta Ads Strategy Actually Look Like?
Most businesses running Meta ads are only running half a campaign instead of a full-funnel Meta ads strategy. They set up a conversion objective, target an interest-based audience or a lookalike, and wait for sales. When results are good, they scale the budget. When results drop, they adjust the audience. The cycle repeats until the […]
How Do I Know If My Meta Ads Are Actually Profitable After All Costs?
Your Meta ads dashboard shows a ROAS of 3.8. The campaigns are spending. Revenue is coming in. It looks like the ads are working. But is that your Meta ads true profitability? Then you look at the bank account at the end of the month and wonder where the money went. This is one of […]
When Should You Hire a Meta Ads Agency Instead of Keeping It In-House?
At a certain point in business growth, the question of who should be running your Meta ads becomes less about preference and more about economics. Hire an agency vs in-house team. You can run them yourself, hire someone internally, or work with an agency. Each option has a different cost structure, a different performance ceiling, […]