Paid Social vs Organic Social on Meta: They’re Not Competing, They’re Different Jobs
Most businesses frame this as a budget question. Should we spend money on ads, or invest in our content? Paid or organic? That framing is the problem. Paid social and organic social on Meta are not competing channels. They are not interchangeable. They do not substitute for each other the way a cheaper supplier might […]
How to Brief a Meta Marketing Agency (So You Actually Get What You Want)
Most Meta marketing agency relationships that fail do not fail because of the agency. They fail because of what happened before the first campaign ever launched. The brief was vague. The goals were loosely defined. The client said “just get us more leads” and the agency said “sure” and everyone went their separate ways until […]
Your Meta Ad Creative Is the Strategy. Here’s What That Actually Means.
Most marketing teams treat Meta ad creative as the last step in the process. The strategy meeting happens. The media plan gets built. The targeting gets set up. And then, somewhere near the end, someone says: “Okay, we need an ad. Can we get a designer on this?” That approach made some sense five years […]