Why Does Meta Keep Showing My Ads to the Same People Even with a Large Audience?
You set up a campaign targeting 800,000 people. You give it a reasonable budget. After two weeks, you look at the reach data and realise the same 15,000 to 20,000 people have been seeing the ads repeatedly. The frequency is climbing. The reach is flat. A large portion of your defined audience has apparently never […]
Why Your Instagram Follower Count Does Not Predict Your Sales
The assumption is so widespread it barely gets questioned. More followers means more potential customers. More potential customers means more sales. So the goal is always to grow the following. It is a logical chain that breaks down at almost every link. Instagram followers vs sales. We have worked with businesses that have tens of thousands […]