The company is a well-established retail brand with multiple branches nationwide, offering a diverse range of products from kitchenware and furniture to air conditioners and home essentials.
Supported by both a sales and marketing team, they had recently begun exploring Meta Business Suite to expand their digital presence.
As they transitioned into using Ads Manager, they struggled to maintain consistency in performance.
Their campaigns were often launched based on assumptions rather than clear testing and data-backed strategy.
While some ads performed well, others didn’t, making it difficult for their team to identify what truly worked and replicate it effectively.
Hence when we came in as consultants on their Ads, a large overhaul of their understand and processes towards Meta Ads needs to be done.
In summary, the following are the objectives for us to achieve in 3 months:
We took a guided done-with-you approach in order for the team members to be as involved. This makes the transfer of knowledge happen faster and better.
Before any strategy or ads, we start with a brand audit.
A quick look at the feed showed no consistency… different colors, fonts, and styles across posts. This weakens recognition and trust.
So the first step is creating a brand guideline, giving the brand a clear, consistent direction before anything else.
Next, we conducted an ad spend audit.
What we found was ad budgets being set at fixed amounts for no clear reason, paired with incorrect campaign objectives, such as optimizing for messages, even though 95% of purchases happen through walk-in customers.
This mismatch meant the ads weren’t aligned with how the business actually makes money. The audit helped realign spend, objectives, and strategy to support awareness and engagement first.
We then had to reset the fundamentals.
This meant teaching the core concepts of media buying, how campaign objectives work, how to structure videos for performance, and how to plan ad budgets with intent instead of guesswork.
By rebuilding this understanding, paid ads shifted from “boosting and hoping” to a planned, structured system designed to support real business outcomes.
Within just a month of working together, we have seen significant improvement towards achieving our goals for this client.
Apart from knowledge transfer, we have recorded instances of improvement from several successful campaigns.
We ran the same aircon flash sale campaign twice in two months, and saw near-identical results.
The first campaign turned $1,067.25 in ad spend into $20,538 in revenue. The second turned $1,000 into ~$19,900.
Both delivered a consistent 1:20 ROAS, marking the first time their ads produced clear, trackable ROI.
With the recently offered financing option, ads played a crucial role in bringing awareness to this new service.
By running evergreen ads supported by quality video creatives, interest in financing steadily increased.
Opt-ins grew from $10,960 in month one to $15,106 in month two, showing how consistent messaging and always-on ads can compound results over time.
Here are the metrics gathered from the 3 months of working with us:
The most successful, trackable ROI campaign hits 1:20 ROAS, showing more growth potential.
Generated over $20k in sales consistently month over month in the ad focused products.
Increase of at least 50% for new Buy-Now-Pay-Later service from one winning creative.
This client has the budget to really WIN at Ads, but without proper data tracking, attribution and ad structure… they are essentially throwing money down the drain to hope something could work.
Our job is not replace their existing marketing team, but rather guide them on a proper way of doing ads that they would otherwise would take years to learn via trial and error. The opportunity cost savings was more than enough to cover for our agency’s external help.
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